BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturally responsive, and personalized. Instead of the conventional (and ineffective) format of professional development for educators—filling an auditorium for a day of sleep-inducing lectures—BetterLesson supports teachers for the entire school year with regular, 1:1, virtual coaching. We match each teacher with a world-class coach and then leverage our technology to study actual classroom performance, to suggest customized teaching strategies, to quantitatively measure impact on student learning, and to continuously improve teaching practice through rapid iteration. This process leads to off-the-charts teacher love (our data shows teachers love BetterLesson more than Apple users love their iPhones), high administrator engagement, and, most importantly, dramatic teacher and student growth.
We design and tightly control every aspect of the system in-house: our coaching methodology, the content behind our pedagogical viewpoint, the delivery of our services to all teachers and district leaders, and the software powering our web and mobile apps. BetterLesson has raised over $30M of venture capital and grant funding, serves over 70 school districts, sees 850K+ monthly active users accessing our online lessons and strategies, and is expanding quickly.
We are currently a small and growing team of teaching practice geeks, educational opportunity devotees, and product development gurus. We place tremendous value on our company’s roots and culture: a shared passion to transform professional learning for educators at scale and a sense of urgency to achieve this vision. All candidates should have the experience, competence, and enthusiasm to dive in headfirst and rapidly solve complex, exciting, and interconnected problems. We feel we offer a unique opportunity to join a small team, have flexible hours, and make a massive impact on our education system.
About the Job
As the Content and Communications Marketing Manager, you will be in charge of overseeing customer-facing communications for BetterLesson, ensuring its message is consistent and engaging. Your main duties will include telling the BetterLesson story by creating informative content, press releases, and articles, to share BetterLesson’s brand, products, and services. The ideal candidate will be an excellent communicator, with excellent presentation and organizational skills. You will be responsible for establishing systems and processes for leveraging materials and expertise across the company to build a rich content library and calendar that will build brand recognition, engage prospects and customers, and develop qualified leads for sales. This position will report to the Vice President of Marketing.
You will focus on 6 main functional areas:
Build brand awareness and create demand for BetterLesson with key audiences including educators and thought leaders through compelling, engaging shareable content in a variety of formats
Develop and continually sharpen a strong brand voice and tone, reflecting the evolving BetterLesson brand value, across customer-facing content
Translate research, reports, BetterLesson data, and work produced by other departments including Partner Success and Services into shorter, engaging and widely understandable content to tell the BetterLesson story
Drive and own the systems and processes for operationalizing the leveraging of resources and materials across teams to use for marketing campaigns and sales support tools
Work closely with the Digital Marketing Manager and Product/Partner Marketing Manager to optimize content for campaigns and sales support tools
Ensure that BetterLesson news and updates are communicated via press releases that reflect and develop our brand value and our growing market presence
A highly motivated self-starter with proven marketing content and communication knowledge
A master storyteller with a deep knowledge of K-12 roles, personas, and needs
A creative and analytical thinker with a sharp eye for detail and consistency
Deeply committed to ensuring that a greater number of educators receive the professional learning support they need to create student-centered classrooms
Develop the BetterLesson content style guide and ensure all customer-facing content aligns with this guide
Produce the content calendar and create a rich multimedia content library with materials that will tell the BetterLesson story and can be repurposed in different formats and channels to build brand value and recognition
Develop and drive systems and processes to drive collaboration with other teams especially Partner Success and Services in order to leverage their work for marketing programs that create and develop qualified leads
Create/iterate on brand and product positioning and value propositions
Collaborate closely with the Digital Marketing Manager to develop and optimize campaign content and materials including social media, SEO/SEM, website and email and with the Product/Partner Marketing Manager to develop product and sales tools including pitch decks, case studies, and factsheets
Create and publish press releases
Establish regular reviews of collateral usage, needs, and updates and ensure that customer-facing content is easily accessible by teams within our organization
Bachelor’s degree in communications, marketing, journalism, English, or a related field
3-4 years of demonstrable success in content marketing and communications in the K-12 market
Highly articulate with an excellent command of written English.
Creative minded with an ability to conceive interesting ideas for new content
Strong written and verbal communication skills
Proficient computer skills, including Microsoft Office Suite and Google Docs
Proficiency with popular content management systems
Must be able to multitask and work well under pressure
Excellent organizational and leadership abilities